The magnificent Norwegian coastal nature and the variety of life it sustains - this has been our basis of existence since the Stone Age. We know that we have a responsibility to pass it on to future generations. The sea is the gift that keeps on giving, but only as long as we keep respecting it and taking good care of what we have been given.
Norway has among the world’s most advanced and well-established systems for sustainability and management both in fishing and aquaculture. There are no coincidences, but rather systematic work on all levels that ensure consumer safety as well as fish welfare. The great emphasis on animal welfare and strict regulations mean that our seafood is consistently high in quality and safe to eat. The production is sustainable and responsible, leaving only a minimal environmental footprint.
In Norway, fishing and aquaculture have gone high tech, with startups, businesses, and researchers pushing the boundaries in technology and innovation. Norway is on the cutting edge in other marine industries, too, allowing the invaluable sharing of knowledge across industries. From robots picking sea urchins without damaging the ocean floor, to echo technology measuring when and by what amount farmed salmon need food, a variety of new ideas and technologies are making an impact on the industry. Norway is a pioneer in sustainability and a world leader in several niches of advanced research and development.
Continued development and innovation in the industry are paired with genuine respect for the sea and its management. This gift will be passed on to future generations. We take care of it precisely because we’re aware of the challenges we face, including the effects on the ever more fragile environment.