The Norwegian Seafood Council works with the Norwegian fisheries and aquaculture industry to develop markets for Norwegian seafood.

The “Seafood from Norway” mark of origin is a symbol of origin for all Norwegian seafood, sustainably farmed or wild-caught in our cold, clear waters.

Our activities focus on three main areas:

Marketing
Our marketing aims to further increase the demand for Norwegian seafood in both new and established markets. The wide range of marketing activities aims to support Norwegian seafood exporters. By raising awareness of and establishing a preference for Norwegian seafood, our marketing lays the foundation for the success enjoyed by our exporters in their sales and marketing.

Market Insight
We are the industry’s main source for market insight based on the statistics, trade, consumption and consumer information we provide. Our efficient and effective services for Norwegian seafood exporters add to their knowledge, insight and ability to bring their products to market.

Communication and Market Risk Management
We work with regulatory authorities, the media, and a range of companies within the Norwegian seafood industry, and in accordance with a set of defined and achievable goals, to help safeguard the reputation and future of Norwegian seafood.

Visit us on seafood.no for more information.

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